I checked “Hollywood Chicago” earlier today, in what has been a regular checkup since last Saturday / Sunday. Usually they are good about breaking any news related to “The Dark Knight” viral campaigns.
The last viral campaign for the movie was “Rory’s Death Kiss.com”, a website dedicated to taking photos of Batman fans dressing up a Joker’s and taking photos of themselves all over the world. From group photos of Joker’s to single Joker’s, there were a ton of submissions, and a lot of them were really fun. The whole Dark Knight campaign was to end at 11:59 on November 17th, the last time anyone could submit a group Joker photo. So everyone anticipated that on the 18th, something new would happen. Well, I was up at Midnight, and there was a message on the website. Those Joker photos that were chosen as the best would be receiving something in the mail. Regular mail.
Today, I finally heard what that object was. It was a fully mocked up “Gotham Times” newspaper! How lucky for those Batman fans. I had thought about trying to submit something, and now I wish I had.
So, photos went online of the “Gotham Times” newspaper that the fans got, with a message saying that the new www.thegothamtimes.com website would go online today, November 23rd.
I just check five minutes ago, and it is now online. I should be doing something else, but I will be reading this 4 page Batman Dark Knight newspaper first! Viral marketing is awesome, this has taken some great creativity.
I am sure the main point of interest in the Batman themed newspaper is the next charge for those who have participated in the campaign up to this point. There is an ad in the newspaper that reads;
A classified ad in our last issue was incorrect. It should have read:
Charming, handsome man with dazzling smile seeks amateur clowns for discreet encounters. No previous sense of humor necessary. Criminal record a plus. Interested? Write to email@example.com in the full understanding that we have your email address and might send you alarming, disturbing, or annoying material at any moment.
Hollywood Chicago reports when e-mailed, the following auto-reply message is returned:
See you found my little message. So, do you think you have what it takes to be a part of my circle of friends?
Are you a backstabbing, self-promoting, ambitious clown who will do anything to prove yourself to me?
If so, the first step of your application process awaits … if you know where to look.
In the style of the other websites, there is a tear you can pull back on the front page of the Gotham Times. It has a bunch of “Ha Ha’s” written underneath. Seems odd to me that there is only one Joker touch that I could find, but maybe that will come to light in the next couple of hours.
~Edit www.wearetheanswer.com is now online as well. The Gotham Knight newspaper mentioned this website, and it wasn’t online at all until the paper went online. The website is dedicated to Harvey Dent’s crusade to take back the corrupt Gotham Police Force, offering this website as a annoynomous website to submit your tips through.
Also now online, an IMAX featurette on The Dark Knight 7 minute prologue debuting in front of I Am Legend on December 7th.
~Edit – 2:20 I sent a letter to the email address for “Letters To The Editor” (firstname.lastname@example.org), a section in the Gotham Times. Here is the automated response I got back;
Thank you for submission. Although we cannot run all letters we receive, please be assured that we read all letters. If we do use your letter in an upcoming edition of The Gotham Times, we may edit it for space considerations. We appreciate your letters and hope that you will continue to submit to us. And thank you for your support of The Gotham Times.
I also sent a tip through the wearetheanswer.com website. I didn’t get the automated response back that was mentioned above. That is promising.
There will be some clues in the newspaper about the next campaign. I have noticed some asterisks above random letters that may spell some sort of Dark Knight themed message. Will I investigate it all? I doubt it. I am done time wise for now. It also could be some website being launched about Gina Tortericci. Who knows. I just know I want to be involved in the next viral thing, and not miss out like I did on dressing up like the Joker.
~Edit – 6:25 I did end up getting an answer from wearetheanswer.com. It was just a confirmation email to make sure that I wasn’t posing as someone I wasn’t. I tried to write some really creative things, alluding to former Batman artists and the facts that were presented in the paper. I imagine everyone will get a response either way, whether they were creative or not…
Since earlier in the afternoon, the dedicated individuals at Hollywood Chicago.com have uncovered (as I figured they would pick everything apart) a number of other website launches. They are;
- http://www.gothamcityhall.com (Under Construction Still)
I was right about the website about “Gina”, just couldn’t find the address. The best site is probably the Ha Ha Ha Times website, with is just a copy of the Gotham Times website, with Joker’s special touches:)
I read about 60% of the paper, but apparently missed the phone number, 866-237-6480. If you call it, I guess it just directs you to visit The Gotham Times website. I will have to try it later.
~Edit – 11/24 10:45 AM – Got an email back today from wearetheanswer.com Tips line. I had used a cop with the name “Bolland”, just for a test, as a tip to the well known Batman comic artist Brian Bolland. This is what I got back;
The District Attorney’s office is not aware of an officer by that name.
Please be assured that the Gotham City DA takes all information seriously and confidentially.
Thank you for doing your part in making Gotham City better, safer, stronger. Together, We Are The Answer.
Thanks to Matt! for the great tip on entering in the cops names from the Gotham Times at wearetheanswer.com, should have been obvious….I will have to try and see if I get the same message.